Crown & Caliber Headshots

Posted on by Garrett Reid

I was commissioned to make some headshots for a luxury watch reseller, Crown & Caliber, who was in the process of a rebranding. The client specifically wanted to integrate the watches into the headshots, to create a unique look.The goal was to make two images per employee, one as a business casual portrait and the other as if the subject was modeling their favorite watch in a relaxed manner. I used a very simple lighting setup for these portraits as shown to the right. The main light was a five foot octabank attached to a Profoto B1 Air and was placed fairly closely to the subject. Since this modifier produces a soft light that wraps nicely around the subject, I only needed a minimal amount of fill on the subject's left side and on the background. To accomplish this, I used a Profoto B2 head, bouncing into a white reflector. This left some definition provided by the main light on the subject's features, while minimizing any shadows on the backdrop. Note that I wasn't able to light the background separately since the backdrop chosen by the client was relatively small, though it got the job done. I shot this project tethered so that it would be easier to get feedback from the art director. The camera used was a Canon 5D Mark III with a Canon 100mm 2.8 macro on a tripod. For post production, I only applied some very minor contouring, retouching, and sharpening. Below are some of the images.