Life Floor - Winter 2015

Posted on by Garrett Reid

Earlier this year I did a few shoots for an awesome client of mine, Life Floor, in Ohio and Minnesota. During every shoot I do with them, I always look to build on the work we've already made and bring something new and a little different to the table. Something that we've worked hard on is producing images that are very light and airy, with an atmospherically clean quality without feeling sterile.

So in that pursuit I decided to employ a new technique that I had first seen on Fstoppers. It is similar to light painting with a long exposure, but instead you use a flash to selectively light an area you want to accent and then combine the images in Photoshop. This technique creates something that would be almost impossible to make with just one exposure and multiple lights or with HDR. In the end each one of these photos contains anywhere from 10-75 individual photos. This whole process is expertly explained and demonstrated in a class by Make Kelley which I highly recommend if you're interested in trying this out for yourself.

We made many other types of photos during this assignment, but I wanted to feature these since they're something new I haven't posted about before. You can see other photos from this shoot on Life Floors web site and this excellent catalog of their products they produced.


Shot with a Canon 5D III and TS-E 24mm f/3.5L II